Google Ads asset management

Bulk-manage Google Ads assets like a spreadsheet

Ad Asset Engine gives agencies and advertisers a spreadsheet-style interface to create, schedule, and publish sitelinks, callouts, and promotions across all their Google Ads accounts, in a fraction of the time.

One place to manage every Google Ads asset

Built for agencies and advertisers that manage assets across many campaigns and accounts.

Single source of truth for Google Ads assets

Manage all sitelinks, callouts, and promo assets centrally instead of scattered across campaigns and accounts.

Update once, deploy everywhere

Change an asset one time and automatically sync it across all campaigns where it is used.

Prevent outdated promotions

Ensure expired or incorrect offers are never left active in part of your account.

Full visibility of asset usage

See exactly which campaigns and accounts are using each asset at any time.

Rule-based asset assignment

Automatically attach assets to campaigns based on naming rules or labels.

Eliminate manual bulk editing in Google Ads Editor

Remove spreadsheet workflows and repetitive bulk updates for asset changes.

Everything you need, nothing you don't

Focused on the workflows agencies actually use. Built to save hours, not add complexity.

Spreadsheet-style editing

Edit sitelinks, callouts, and promotions in a grid just like Excel. Copy-paste from Excel or Google Sheets works natively. Bulk create hundreds of assets in minutes.

📅

Scheduling built in

Set start and end dates per sitelink. Status updates automatically: draft, scheduled, active, expired. No manual toggling.

🎯

Campaign targeting

Assign sitelinks at account, campaign, or ad group level. Target campaigns by name using Contains or Exact match.

🚀

Controlled publishing

Changes are saved as drafts. Review everything before it goes live. One click to push to Google Ads.

Up and running in minutes

Connect your accounts, create assets, publish. That's it.

1

Connect your accounts

Link your Google Ads MCC or individual ad accounts. Campaigns are synced automatically.

2

Create and edit assets

Use the spreadsheet grid to create sitelinks in bulk. Set URLs, descriptions, dates, and targeting. Copy-paste from any spreadsheet tool.

3

Publish when ready

Review your changes and click Publish. Assets are pushed directly to Google Ads via the API. You're in control of what goes live and when.

Simple, transparent pricing

Pay per the number of accounts you manage. Every plan starts with a 14-day free trial.

Starter

€49/mo

For advertisers managing a single account.

  • 1 account
  • All asset types, up to 250 assets

Most popular

Professional

€149/mo

For growing teams managing multiple accounts.

  • Up to 5 accounts
  • All asset types, up to 2,500 assets

Agency

€399/mo

For agencies with unlimited scale.

  • Unlimited accounts
  • All asset types, unlimited assets

Ready to save hours every week?

Join agencies and advertisers who manage Google Ads assets at scale without the manual grind.